Lipsense Lip Color is the ultimate solution for all-day wear, as it boasts a long lasting formula that can last between 4-18 hours. Not only is it waterproof and smudge proof, it is also cruelty-free.  In addition to being vegan, these lip colors are GMO, wax, gluten, and lead free, making them a safe and healthy option for your lips. The inclusion of Shea Butter and Vitamin E ensures that your lips stay moisturized and nourished throughout the day, while also helping to repair any dry or damaged skin.  Get the long-lasting, high-quality lip color you've been searching for with Lipsense Lip Color.